Babies. Adorable little bundles of joy. So innocent. So fragile.

When Lotus Herbals decided to launch a range of organic baby products for the lil ones, they reached out to us to support them with the challenging task of creating the brand. 

The Challenge

WHO ARE WE TALKING TO?

We are talking to a young, first time mother, who is extremely anxious about her baby. She has the means and the intent to provide the best to the baby, but feels she lacks the knowledge.

WHAT DO WE WANT HER TO FEEL?

She must feel that:

01. We are a natural and caring brand that won’t harm her baby in any way

02.  We are from a trusted pedigree, that of Lotus Herbals. She has

already been using us and knows that we are safe and natural

03. Even doctors would be happy to recommend us

The Attempt

STEP 01

THE REACTION

Yellow definitely was the path breaking colour. No other brand owned this shade.

We could use the baby in a yellow colour packaging 

OR

We could use other baby animals as well.

The turtle seemed to be unique enough. But turtles are old and wise and not young and mischeivous. 

To use a turtle OR to not use it?

STEP 02

THE TURTLE

THE PANDA

THE CHICK

THE BABY

ALMOST THERE...

The baby animals are cute, but the baby... that mischief, that innocence, that 'human' touch.

Is there a way to integrate the baby with nature?

THE ENKI MOMENT

 

Put the baby in a protective turtle shell.

The cute baby with the turtle shell was taken ahead to form a part of the brand & design language of the entire range.

THE FINAL OUTPUT

Finding ENKI Dot Com Pvt Ltd

GURGAON:

411 Good Earth Business Bay, Sector 58,

Gurgaon - 122101

Haryana, India

PUNE:

9, Sneh Residency, Sanewadi, Aundh,

Pune - 411007

Maharashtra, India