Babies. Adorable little bundles of joy. So innocent. So fragile.

When Lotus Herbals decided to launch a range of organic baby products for the lil ones, they reached out to us to support them with the challenging task of creating the brand. 

The Challenge

WHO ARE WE TALKING TO?

We are talking to a young, first time mother, who is extremely anxious about her baby. She has the means and the intent to provide the best to the baby, but feels she lacks the knowledge.

WHAT DO WE WANT HER TO FEEL?

She must feel that:

01. We are a natural and caring brand that won’t harm her baby in any way

02.  We are from a trusted pedigree, that of Lotus Herbals. She has

already been using us and knows that we are safe and natural

03. Even doctors would be happy to recommend us

The Attempt

STEP 01

 Lotus Herbals Baby Plus Brand Design Packaging In Blue Color
Lotus Herbals Baby Plus Brand Creation Packaging In Yellow Color

THE REACTION

Yellow definitely was the path breaking colour. No other brand owned this shade.

We could use the baby in a yellow colour packaging 

OR

We could use other baby animals as well.

The turtle seemed to be unique enough. But turtles are old and wise and not young and mischeivous. 

To use a turtle OR to not use it?

STEP 02

THE TURTLE

Lotus Herbals Baby Plus Baby wash & Shampoo Brand Design  In Yellow Shade With Turtle
Lotus Herbals Baby Plus Baby Massage Oil Brand Creation Design In Yellow Shade With Turtle

THE PANDA

Lotus Herbals Baby Plus Baby Masage Oil Brand Packaging Design In Yellow Shade With Panda In It
Lotus Herbals Baby Plus Baby Wash & Shampoo Brand Packaging Design In Yellow Shade With Panda In It

THE CHICK

Lotus Herbals Baby Plus Baby Wash & Shampoo Brand Packaging Design In Yellow Shade With Chick In It
Lotus Herbals Baby Plus Baby Massage  Brand Packaging Design In Yellow Shade With Chick In It

THE BABY

Lotus Herbals Baby Plus Baby Wash & Shampoo Brand Packaging Design With Baby In It
Lotus Herbals Baby Plus Brand Creation Packaging

ALMOST THERE...

The baby animals are cute, but the baby... that mischief, that innocence, that 'human' touch.

Is there a way to integrate the baby with nature?

THE ENKI MOMENT

 

Put the baby in a protective turtle shell.

The cute baby with the turtle shell was taken ahead to form a part of the brand & design language of the entire range.

Lotus Herbals Baby Plus Baby Wash & Shampoo Brand Packaging Design With Baby In Turtle Shell
Lotus Herbals Baby Plus Baby Massage Oil Brand Packaging Design With Baby In Turtle Shell

THE FINAL OUTPUT

Lotus Herbals Baby Plus Range Final Brand Packaging Design