Hudson Canola Oil Mascot Slim Girl
Hudson Canola Oil Logo

This has been one of the more exciting projects of FMCG Branding.
The oil category is, to put it mildly, BORING.

It takes the fun out of cooking. 

In the past there has been extreme focus on Oil for good health. It would be safe to assume that a good brand will consider this as hygiene. Given that canola oil is one of the more healthier oils, how can Hudson Canola present itself to Indian consumer in a fun, sassy way, without repeating the health message?

The Challenge

Converting this....
•	Hudson Canola Oil Old Logo
and this...
•	Hudson Canola Oil Old Packaging
Into something bold, smart and witty!

The truth - FRYING is a way of life in an Indian Kitchen.

Whether you are adding that tadka to daal, or making a bhuna for a lip-smacking sabzi, you are frying! Even if you are making a pasta or a stir-fry... you are frying!

How do you get an audience who seems to have developed a dislike for frying, to accept and embrace this truth?

The Attempt

•	Hudson Canola Oil Rebranding Rejuvenation
•	Hudson Canola Oil Rebranding Rejuvenation

FOR ALL KINDS OF FRYING

DON'T LIE... YOU FRY!

•	Hudson Canola Oil Rebranding Rejuvenation
•	Hudson Canola Oil Rebranding Rejuvenation
•	Hudson Canola Oil Rebranding Rejuvenation

THE RED HOT TOPIC - FRYING!

•	Hudson Canola Oil Rebranding Rejuvenation
•	Hudson Canola Oil Rebranding Rejuvenation
Red definitely seemed to grab attention. 
And the logo contained in a pan was just hitting all the right chords.
So we explored more reds and pans...
•	Hudson Canola Oil Rebranding Rejuvenation

THE ENKI MOMENT

THE FINAL OUTPUT

Hudson Canola Oil Logo
Hudson Canola Oil Poster Rejuvenation
Hudson Canola Oil Brochure Rejuvenation

THE MASCOT MOMENTS

Hudson Canola Oil Mascot Slim Girl
Hudson Canola Oil Mascot Slim Girl
Hudson Canola Oil Mascot Slim Girl
Hudson Canola Oil Mascot Slim Girl
Hudson Canola Oil Mascot Slim Girl
Hudson Canola Oil Mascot Slim Girl
Hudson Canola Oil Mascot Slim Girl
Hudson Canola Oil Mascot Slim Girl

THE VARIANTS

Hudson Canola Oil Junior
Hudson Canola Oil Vita+
Hudson Canola Oil She
Hudson Canola Oil Packaging Rebranding Rejuvenation